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UX Engineer / Front-End Developer at Sony Europe

Year: 2011

Worked on UI/UX and led the frontend implementation for Sony’s European e-commerce and marketing platforms, collaborating closely with design, brand, and regional stakeholders, collaborating closely with design, brand, and regional stakeholders. Built and optimized high-traffic, performance-critical sites where speed, accessibility, and scalability were non-negotiable. Ensured strict adherence to Sony’s global brand guidelines while translating them into intuitive, conversion-focused user journeys. Focused on refining micro-interactions, layout systems, and responsive behavior so every touchpoint felt premium, cohesive, and commercially effective.

Led UX and frontend development for Sony’s e-commerce and marketing projects across Europe. This meant working on high-traffic sites where performance, brand consistency, and user experience all had to align perfectly. Every interaction needed to feel premium—matching Sony’s brand standards while converting browsers into buyers.

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I work at the intersection of design and code.
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