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Front-End Developer for AXE Black

Independent Freelance role

Designed and built the AXE Black campaign website, covering information architecture, frontend development, and full WordPress CMS integration. The site was composed of reusable content modules and templates, fully responsive and aligned with AXE Black design guidelines.

Implemented multilingual support, masonry-based layouts controlled from the backend, SEO-friendly structure, and social sharing. Extended functionality included Spotify integration for continuous music playback and a custom Zalando voucher system with unique code distribution, database tracking, and automated stock alerts for the marketing agency.

Key Features

  • Information architecture and URL/navigation structure
  • Modular page system (content blocks & templates)
  • Responsive, semantic, SEO-friendly frontend
  • Multilingual WordPress setup
  • Masonry layout configurable via CMS
  • Spotify integration with continuous playback
  • Zalando voucher distribution system with tracking and alerts

Tech Stack

  • WordPress
  • PHP
  • HTML
  • CSS
  • JavaScript
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Let's Talk

Tom avatar

Get in touch

I work at the intersection of design and code.
Interested? Hit me up.
tomhermans@gmail.com

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